Our client, a Search Engine Optimisation consultant in the North of England, recognises that his IT-centric business can add value to companies outside of his local area and therefore uses location-aware advertising in order to reach as many potential customers as possible.
He uses CloudSolo to:
- Cost-effectively manage a portfolio of 01/02 local area phone numbers.
- Optimise his use of advertising; call charges are allocated against each phone number, so he can tell at a glance which are generating the most calls and which element of his advertising budget would be best spent elsewhere.
- Place adverts in local press and community web sites to promote his business.
- Encourages clients to dial his local area phone numbers, as 08xx numbers are commonly excluded from the 'free minutes' in telephone tariffs.
- Qualify for inclusion on those web sites that prioritise advertising from clients with a local phone number.